In Dec 2009, the Japan-China Friendship Fund entered its twentieth year. Under the auspices of the fund, the largest private sector fund linking Japan and China, over 300 projects, participated in by more than 15,000 individuals from both countries, have been conducted to date. Yet, in sharp contrast to its many achievements, the fund is almost unknown in China. For the fund to become better known in China, widespread public relations activities are essential. The aim of this project is to provide information about the fund to the people of China. The website of the Japan-China Friendship Fund created within the Chinese-language website of the People's Daily Online last year will be used to report the latest information about the projects conducted by the fund and introduce China-related projects carried out by related institutions like the Nippon Foundation and its group.

In the second year of this five-year project, the following activities will be carried out.

• The People's Daily Online Japanese Co, Ltd. will be consigned with the task of supplementing the basic data uploaded to the website in the first year of the project with the following new content.
  
  • Renewal of the top page of the website. The page currently commemorates the 20 year history of the fund; this will be changed to a page more suited to long-term use. A corner will be created featuring introductions to projects of related organizations.
  • Creation of a follow-up corner for the project. Here, interviews and contributions from past project participants and beneficiaries will be uploaded after translation into Chinese.
  • Update of PR material about projects underway, and articles describing the activities of the fund.
  • Management and operation of the Chinese-language website of the fund.
• Liaison activities necessary to conduct the project will be carried out.